Twitter could compete with traditional polls in future elections

The Verge writes, According to researchers at Indiana University, the link between tweets and votes in political elections could be stronger than once thought. In a study analyzing 537 million tweets from August 2010 ?the largest sample of tweets ever accessible to academic researchers ? the percentage of votes for Democratic and Republican candidates in the House of Representatives race correlated with the percentage of tweets that mentioned them. The interesting part is that it didn't seem to matter if the surveyed tweets were positive or negative. "We call this the 'all publicity is good publicity'?

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Source: http://technewstube.com/theverge/254480/twitter-could-compete-with-traditional-polls-in-future-elections/

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