As business?s travel budgets continue to shrink in today?s tough economic times, a growing number of companies come to find that audio conferencing and web conferencing are a cost efficient method of communicating and collaborating with those who are unable to meet in-person. Recent studies have indicated that over the next decade, conferencing services could amount to more than 10% of external travel, and an impressive 70% of internal travel. According to Bernstein Research, this could result in a collective 21% reduction of corporate travel.
When used effectively, conferencing services are a valuable tool that allows users to interact with all participants, permitting stronger involvement and communication.
Research has shown that 55% of communication is expressed via nonverbal clues, while 38% comes from the tone of our voice and only 7% from our words.
So if you are relying on an audio-only conference, the collaboration and interpersonal dynamics that you would find in an in-person meeting are likely lost. What?s more is that creating a team structure and building trust is much more of a challenge when participants cannot see each other, and a lack of nonverbal clues leaves much room for misinterpretation.To help eliminate these potential problems, we?ve compiled a list of best practices for your future audio and web conferences:
Prior to your conference
- Limit your total number of participants for easier meeting management
- Create and distribute a conference agenda to all participants that identifies your meeting goals
- Email copies of your presentation documents as a backup in the event of a technical problem
During your conference video
- Introduce all participants
- Establish rules for proper meeting etiquette, such as identifying yourself before speaking, using the mute button to eliminate distracting background noise, etc.
- Limit the length of your conference; the longer it is, the more likely your participants will lose focus and begin to multitask
- Realize that all of your participants might not have the advantage of seeing your nonverbal clues, so to avoid a misunderstanding, your content and tone of voice should be carefully chosen
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