Friday, March 29, 2013

Drone industry worries about privacy backlash

(AP) ? It's a good bet that in the not-so-distant future aerial drones will be part of Americans' everyday lives, performing countless useful functions.

A far cry from the killing machines whose missiles incinerate terrorists, these generally small, unmanned aircraft will help farmers more precisely apply water and pesticides to crops, saving money and reducing environmental impacts. They'll help police departments find missing people, reconstruct traffic accidents and act as lookouts for SWAT teams. They'll alert authorities to people stranded on rooftops by hurricanes and monitor evacuation flows.

Real estate agents will use them to film videos of properties and surrounding neighborhoods. States will use them to inspect bridges, roads and dams. Oil companies will use them to monitor pipelines, while power companies use them to monitor transmission lines.

With military budgets shrinking, drone makers have been counting on the civilian market to spur the industry's growth. But there's an ironic threat to that hope: Success on the battlefield may contain the seeds of trouble for the more benign uses of drones at home.

The civilian unmanned aircraft industry worries that it will be grounded before it can really take off because of fear among the public that the technology will be misused. Also problematic is a delay in the issuance of government safety regulations that are needed before drones can gain broad access to U.S. skies.

Some companies that make drones or supply support equipment and services say the uncertainty has caused them to put U.S. expansion plans on hold, and they are looking overseas for new markets.

"Our lack of success in educating the public about unmanned aircraft is coming back to bite us," said Robert Fitzgerald, CEO of The BOSH Group of Newport News, Va., which provides support services to drone users.

"The U.S. has been at the lead of this technology a long time," he said. "If our government holds back this technology, there's the freedom to move elsewhere ... and all of a sudden these things will be flying everywhere else and competing with us."

Since January, drone-related legislation has been introduced in more than 30 states, largely in response to privacy concerns. Many of the bills are focused on preventing police from using drones for broad public surveillance, as well as targeting individuals for surveillance without sufficient grounds to believe they were involved in crimes.

Law enforcement is expected to be one of the bigger initial markets for civilian drones. Last month, the FBI used drones to maintain continuous surveillance of a bunker in Alabama where a 5-year-old boy was being held hostage.

In Virginia, the state General Assembly passed a bill that would place a two-year moratorium on the use of drones by state and local law enforcement. The measure is supported by groups as varied as the American Civil Liberties Union on the left and the Virginia Tea Party Patriots Federation on the right.

Gov. Bob McDonnell is proposing amendments that would retain the broad ban on spy drones but allow specific exemptions when lives are in danger, such as for search-and rescue operations. The legislature reconvenes on April 3 to consider the amendments.

"Any legislation that restricts the use of this kind of capability to serve the public is putting the public at risk," said Steve Gitlin, vice president of AeroVironment, a leading maker of smaller drones, including some no bigger than a hummingbird

Seattle abandoned its drone program after community protests in February. The city's police department had purchased two drones through a federal grant without consulting the city council.

Drones "clearly have so much potential for saving lives, and it's a darn shame we're having to go through this right now," said Stephen Ingley, executive director of the Airborne Law Enforcement Association. "It's frustrating."

In some states economic concerns have trumped public unease. In Oklahoma, an anti-drone bill was shelved at the request of Republican Gov. Mary Fallin, who was concerned it might hinder growth of the state's drone industry. The North Dakota state Senate killed a drone bill in part because of concern that it might impede the state's chances of being selected by the Federal Aviation Administration as one of six national drone test sites, which could generate local jobs.

A bill that would have limited the ability of state and local governments to use drones died in the Washington legislature. The measure was opposed by The Boeing Co., which employs more than 80,000 workers in the state and which has a subsidiary, Insitu, that's a leading military drone manufacturer.

Although the Supreme Court has not dealt directly with drones, it has OK'd aerial surveillance without warrants in drug cases in which officers in a plane or helicopter spotted marijuana plants growing on a suspect's property. But in a case involving the use of ground-based equipment, the court said police generally need a warrant before using a thermal imaging device to detect hot spots in a home that might indicate that marijuana plants are being grown there.

In Congress, Rep. Ed Markey, D-Mass., co-chairman of the House's privacy caucus, has introduced a bill that prohibits the Federal Aviation Administration from issuing drone licenses unless the applicant provides a statement explaining who will operate the drone, where it will be flown, what kind of data will be collected, how the data will be used, whether the information will be sold to third parties and the period for which the information will be retained.

Sentiment for curbing domestic drone use has brought the left and right together perhaps more than any other recent issue. "The thought of government drones buzzing overhead and constantly monitoring the activities of law-abiding citizens runs contrary to the notion of what it means to live in a free society," Sen. Charles Grassley, R-Iowa, said at a recent hearing of the Senate Judiciary Committee.

Privacy advocates acknowledge the many good uses of drones. In Mesa County, Colo., for example, an annual landfill survey using manned aircraft cost about $10,000. The county recently performed the same survey using a drone for about $200.

But drones' virtues can also make them dangerous, they say. Their low cost and ease of use may encourage police and others to conduct the kind of continuous or intrusive surveillance that might otherwise be impractical. Drones can be equipped with high-powered cameras and listening devices, and infrared cameras that can see people in the dark.

"High-rise buildings, security fences or even the walls of a building are not barriers to increasingly common drone technology," Amie Stepanovich, director of the Electronic Privacy Information Council's surveillance project, told the Senate panel.

Civilian drone use is limited to government agencies and public universities that have received a few hundred permits from the FAA. A law passed by Congress last year requires the FAA to open U.S. skies to widespread drone flights by 2015, but the agency is behind schedule and it's doubtful it will meet that deadline. Lawmakers and industry officials have complained for years about the FAA's slow progress.

The FAA estimates that within five years of gaining broader access about 7,500 civilian drones will be in use.

Sen. Rand Paul, R-Ky., recently drew attention to the domestic use of drones when he staged a Senate filibuster, demanding to know whether the president has authority to use weaponized drones to kill Americans on American soil. The White House said no, if the person isn't engaged in combat. But industry officials worry that the episode could temporarily set back civilian drone use.

"The opposition has become very loud," said Gitlin of AeroVironment, "but we are confident that over time the benefits of these solutions (drones) are going to far outweigh the concerns, and they'll become part of normal life in the future."

___

Associated Press writer Michael Felberbaum in Richmond, Va., contributed to this report.

___

Follow Joan Lowy on Twitter: http://www.twitter.com/AP_Joan_Lowy

Associated Press

Source: http://hosted2.ap.org/APDEFAULT/89ae8247abe8493fae24405546e9a1aa/Article_2013-03-29-Everyday%20Drones/id-aaae4985408342848295f731e6ad3aa9

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What attracts people to violent movies?

Mar. 28, 2013 ? Why are audiences attracted to bloodshed, gore and violence? A recent study from researchers at the University of Augsburg, Germany and the University of Wisconsin-Madison found that people are more likely to watch movies with gory scenes of violence if they felt there was meaning in confronting violent aspects of real life.

Anne Bartsch, University of Augsburg, Germany and Louise Mares, University of Wisconsin-Madison, will present their findings at the 63rd Annual Conference of the International Communication Association. Their study examined whether these serious, contemplative, and truth-seeking motivations for exposure to violent portrayals are more than just an intellectual pleasure. They invited a large binational sample from Germany and the US (total of 482 participants), ranging in age from 18-82, and with varying levels of education. Participants viewed film trailers featuring different levels of gore and meaningfulness, and rated their likelihood of watching the full movie. They also indicated their perceptions of the film (how gory, meaningful, thought-provoking, suspenseful, etc.).

Earlier studies have suggested that audiences are not necessarily attracted to violence per se, but seem to be drawn to violent content because they anticipate other benefits, such as thrill and suspense.

These findings suggest that such hedonistic pleasures are only part of the story about why we willingly expose ourselves to scenes of bloodshed and aggression. Some types of violent portrayals seem to attract audiences because they promise to satisfy truth-seeking motivations by offering meaningful insights into some aspect of the human condition.

"Perhaps depictions of violence that are perceived as meaningful, moving and thought-provoking can foster empathy with victims, admiration for acts of courage and moral beauty in the face of violence, or self-reflection with regard to violent impulses," said Bartsch. "Examining the prevalence of such prosocial responses and the conditions under which they occur offers a theoretically intriguing and socially valuable direction for further work."

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The Note's Must-Reads for Thursday, March 28, 2013

The Note's Must-Reads are a round-up of today's political headlines and stories from ABC News and the top U.S. newspapers. Posted Monday through Friday right here at www.abcnews.com

Compiled by ABC News' Jayce Henderson, Amanda VanAllen and Carrie Halperin

SUPREME COURT: The Hill's Sam Baker: " Supreme Court appears reluctant to issue broad marriage ruling" The Supreme Court seemed to make clear this week that it is in no rush to expand the rights of same-sex couples to marry. The court made history simply by taking up the first cases it has ever heard on the issue of marriage equality. And in both cases, the justices seemed concerned with minimizing the footprint their decisions will leave. LINK

The New York Times' Adam Liptak and Peter Baker: " Justices Cast Doubt on U.S. Law Defining Marriage" The Supreme Court appeared ready on Wednesday to strike down a central part of a federal law that defines marriage as the union of a man and a woman, as a majority of the justices expressed reservations about the Defense of Marriage Act. LINK

BORDER SECURITY: The Washington Times' Seth McLaughlin: " Senators touring border witness woman scaling 18-foot fence" Sen. John McCain and members of the bipartisan "Gang of Eight" tasked with carving out a comprehensive immigration package got a firsthand look at the difficulty involved in securing the U.S.-Mexican border when a woman literally climbed over a border fence right in front of them. "Just witnessed a woman successfully climb an 18-ft bollard fence a few yards from us in #Nogales," the Arizona Republican tweeted. LINK

JULIA PIERSON: ABC News' Mary Bruce: " Julia Pierson Sworn In as First Female Secret Service Director" President Obama today praised the qualifications of his pick to lead the U.S. Secret Service, as Julia Pierson was sworn in as the agency's first female director. "I have to say that Julia's reputation within the service is extraordinary," Obama told reporters. "She's come up through the ranks, she's done just about every job there is to do at the Secret Service." LINK

IMMIGRATION REFORM : USA Today's Aamer Madhani: " Obama: Immigration bill could pass by summer" President Obama expressed optimism on Wednesday that Congress will have a bill that overhauls the nation's immigration laws ready next month and that passage of the legislation can be completed by summer's end. "If we have a bill introduced at the beginning of next month as these senators indicate it will be, then I'm confident that we can get it done certainly before the end of the summer," Obama said in an interview with the Spanish-language network Telemundo. LINK

Politico's Anna Palmer: " Immigration talks hit the border" Overlooking a hillside dotted with big box stores, mobile homes and fast food chains just a few miles from Mexico, key Senate immigration reform negotiators gathered for a press conference to show they've found common ground on at least one issue - border security. The only problem: disagreement on the border wasn't the reason senators couldn't come up with a plan before leaving Washington last week for a two-week recess. LINK

GAY MARRIAGE: The Wall Street Journal's Brent Kendall: " Obama's Actions Over Law Questioned" President Barack Obama believes the Defense of Marriage Act is unconstitutional, but continues to enforce it. That stance came in for serious criticism Wednesday from conservative members of the Supreme Court, and led the justices to tackle some thorny procedural questions. LINK

OTHER: The Los Angeles Times' Michael Memoli: " Ashley Judd says no to Kentucky Senate bid" Ashley Judd put an end to speculation about a potential turn from acting to politics Wednesday, announcing that she would not challenge Mitch McConnell for his Senate seat in 2014. In a series of Twitter messages, Judd thanked her would-be supporters for their encouragement but said she needed to focus her energy on her family. "I have spoken to so many Kentuckians over these last few months who expressed their desire for a fighter for the people & new leader," Judd wrote. LINK

ABC NEWS VIDEOS: " Beyond the Border: Lawmakers Met with Drama During Ariz. Trip" LINK

BOOKMARKS: The Note: LINK The Must-Reads Online: LINK Top Line Webcast (12noon EST M-F): LINK ABC News Politics: LINK George's Bottom Line (George Stephanopoulos): LINK Follow ABC News on Twitter: LINK ABC News Mobile: LINK ABC News app on your iPhone/iPod Touch/iPad: LINK

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Source: http://news.yahoo.com/notes-must-reads-thursday-march-28-2013-072821691--abc-news-politics.html

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Thursday, March 28, 2013

US general warns of al-Qaida threat in Tunisia

TUNIS, Tunisia (AP) ? The chief of the U.S. Africa Command has warned about al-Qaida attempts to gain a foothold in Tunisia.

Gen. Carter Ham told Tunisian radio late Tuesday that "it is very clear to me that al-Qaida intends to establish a presence in Tunisia."

The North African nation of 10 million was the birthplace of the 2011 pro-democracy Arab Spring uprisings and has since seen a rise in radical Islamic movements.

Ham said that following talks with the government, which is led by moderate Islamists, he is convinced it is "committed to doing everything it can to prevent al-Qaida from establishing a presence."

Ham, who took over Africa Command in March 2011 and is stepping down, was on a regional tour that included visits to southern Algeria and Libya.

Source: http://news.yahoo.com/us-general-warns-al-qaida-threat-tunisia-103036171.html

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Lenovo rolls out extra-compact ThinkCentre Edge 62z all-in-one for $549

Lenovo ThinkCentre Edge 62z stuffs an all-in-one into a tiny space for $549

Some of Lenovo's pro customers can be very fussy: hospitals and schools want multiple computers in a small area, but without skimping on the usual features they'd expect from desktops. If any PC could resolve those contradictory demands, it might be the company's new ThinkCentre Edge 62z. The extra-angular design purportedly fits a 18.5-inch all-in-one into a third of the space of a 20-inch display, all while carrying up to a Core i3 processor and a DVD burner. Whether or not you see the 62z as a feat of engineering, the design has some room to grow with up to 8GB of RAM and a 1TB hard drive. The price may be the real clincher for some customers -- Lenovo expects this lower-tier ThinkCentre Edge to cost $549 when it reaches the US in May, which could squeeze it into a few more IT budgets.

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Source: Lenovo Singapore

Source: http://feeds.engadget.com/~r/weblogsinc/engadget/~3/-yqG8oYe_o8/

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U.K.'s First & Only 4G Network Reaches Half The Population Five Months After Launch, Says EE

4GEE logoThe first -- and still, the only -- 4G network in the U.K. is now available to half the U.K.'s homes and businesses. Carrier EE said today it has switched on the network in 13 more towns and cities to hit the 50% population coverage mark five months after the network went live. The company has previously said its network rollout would reach 55% of the population by June.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/UHtcfSBweME/

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Wednesday, March 13, 2013

Victoria's Secret Teen Ads - Business Insider

Victoria's Secret has been open about going after the teen market.?

The lingerie brand has invested heavily into its teen brand, Pink, and even geared its annual fashion show toward a younger audience.?

Victoria's Secret's new ad campaign confirms its intense focus on the tween market.?

It's called "Bright Young Things" and focuses on colorful lingerie, sweatpants, t-shirts, and backpacks.?

Here's one of the ads:?

The strategy makes sense. Teens girls have shown that they're obsessed with having cute lingerie and parents are willing to shell out.?

It's also likely that customers who start shopping the Pink line will remain loyal to the Victoria's Secret brand for much of their lives.?

While the Pink brand is technically for college girls, a Victoria's Secret executive admitted its actually designing for a younger audience in mind.?

?When somebody?s 15 or 16 years old, what do they want to be?? Chief Financial Officer Stuart Burgdoerfer said at a conference.??They want to be older, and they want to be cool like the girl in college, and that?s part of the magic of what we do at Pink.?

Source: http://www.businessinsider.com/victorias-secret-teen-ads-2013-3

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UT News ? Blog Archive ? Archaeologist/curator to discuss cultural ...

Museums provide an invaluable service to educate the public on the arts and cultures of the world, yet the artifacts collected and exhibited may have been removed illicitly from their native countries.

Leventhal

Leventhal

?Stealing the Past? Collectors and Museums in the 21st Century? will be presented Friday, March 15, at 7:30 p.m. in the Center for the Visual Arts Haigh Auditorium on UT?s Toledo Museum of Art Campus.

The lecture will be by Dr. Richard M. Leventhal, director of the Penn Cultural Heritage Center, professor of anthropology at the University of Pennsylvania, and curator in the American section at the Penn Museum.

In the free, public lecture, Leventhal will talk about the need to prevent the looting of global heritage resources and the acquisition policies of museums ? two of the main focuses of his professional activities.

Leventhal, who also focuses on the preservation of cultural heritage and cultural sites, has worked with law enforcement agencies internationally to stop the illegal movement of antiquities.

He will illustrate his talk with examples from his own work and several recent cases covered in the media. For more than 30 years, the archaeologist conducted field research in Central America and Mexico, and has written about the ancient Maya.

The event is sponsored by the Toledo Society of the Archaeological Institute of America, with financial support from the Kurt T. Luckner Lecture Fund and the UT Department of Sociology and Anthropology.

For more information, contact Dr. Lea McChesney of the UT Department of Sociology and Anthropology at lea.mcchesney@utoledo.edu.

Source: http://utnews.utoledo.edu/index.php/03_12_2013/archaeologistcurator-to-discuss-cultural-preservation-march-15?utm_source=rss&utm_medium=rss&utm_campaign=archaeologistcurator-to-discuss-cultural-preservation-march-15

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Tuesday, March 12, 2013

Dow, S&P extend winning streak to seven days

Stocks finished near session highs Monday, with the Dow posting another record closing high and the S&P 500 within 1 percent of its 2007 peak, as investors shrugged off earlier worries over disappointing economic data from China and weakness in Europe.

The Dow Jones Industrial Average finished near session highs to close at a fresh high, led by Boeing and UnitedHealth. The blue-chip index is up more than 10 percent for the year and on track for its biggest quarterly gain since the fourth quarter of 2011.

The S&P 500 and the Nasdaq also closed higher. The CBOE Volatility Index (VIX), widely considered the best gauge of fear in the market, ended below 12 for the first time since April 2007.

(Read More: The Big Bet That the S&P Will Soon Make an All-Time High)

Most key S&P sectors ended higher, led by financials, while telecoms finished in the red.

"We're in unchartered territory, but the higher this market goes without a pullback, the more investors have to be concerned that underneath the surface: risk begets risk," said Quincy Krosby, market strategist with Prudential Financial. "Last week was impressive and investors want to see the S&P 500 similarly make new highs. But the market's resting right now and it's waiting for further confirmation to move higher."

(Read More: Stocks Poised for a 5% Drop: Strategist)

Apple reversed course to spike higher on heavy volume in midday trading amid unconfirmed rumors that the next iPhone will include a fingerprint sensor and a near-field communications chip for mobile payments. In addition, traders buzzed about a possible special dividend from the tech giant.

(Read More:Why Some Analysts Are Apple Bears)

General Electric chief Jeff Immelt said the conglomerate plans to return $18 billion to investors through dividends and buybacks, adding that dividend growth is a top priority for the company. Meanwhile, Nomura downgraded its rating on GE to "neutral" from "buy."

Citigroup edged higher after RBS upgraded the bank to "buy" from "neutral."

Dell gained after Icahn Enterprises said it had entered into a confidentiality agreement with the computer hardware maker and looked forward to commencing a review of the company.

BlackBerry soared following news the company's highly anticipated BlackBerry Z10 will be sold through AT&T by March 22. The U.S. launch of the company's newest smartphone was delayed due to a longer carrier-testing phase.

Genworth rallied to lead the S&P 500 gainers after a Barron's article over the weekend said the mortgage insurer's stock could almost double in the next year, thanks to gains in mortgage and health-care pricing.

Among earnings, Dick's Sporting Goods tumbled after the sporting goods retailer missed quarterly expectations. The company said lower-than-expected sales of outerwear and cold weather accessories offset some positive trends in areas such as athletic footwear and apparel.

Apparel retailer Urban Outfitters is scheduled to post earnings after the closing bell.

"What's the catalyst for a pullback? Some internal deterioration and or when traders start to lose money buying every dip as the rally gets too extended and narrow," wrote Elliot Spar, market strategist at Stifel Nicolaus.

China's Shanghai Composite declined after data showing industrial production and retail sales in China for the January and February period missed expectations. In addition, inflation rose in February, igniting worries of potential monetary tightening. Meanwhile, Japan's Nikkei hit a new four-and-a-half year high, fueled by weakness in the yen.

(Read More: Why China's Yuan Is No Longer a Big Worry for US)

European shares traded lower, pulling back from four-year highs, dragged by banks on the heels of Italy's credit downgrade from Fitch to BBB-positive last Friday. The downgrade follows a week of political haggling after no party gained sufficient votes in a national election to form a government.

?By CNBC's JeeYeon Park (Follow JeeYeon on Twitter: @JeeYeonParkCNBC)

? 2013 CNBC LLC. All Rights Reserved

Source: http://www.nbcnews.com/business/dow-sp-extend-winning-streak-seven-days-1C8780233

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Monday, March 11, 2013

Behold! Photos of early iPhone development prototypes!

Early iPhone development prototype surfaces

An early iPhone prototype has surfaced, different from others that we?ve seen before, and much closer akin to the aspect ratio we're now used to in the iPad. It's also caught on camera. While we have previously seen design concepts and renders, it?s rare that we see a development prototype. From early 2005, the prototype has a 5"?7" screen and is two inches thick. It also has a number of ports that would never make it to the final iPhone design. According to Ars Technica:

As seen in the gallery above, this early prototype has a number of ports that we're used to seeing more commonly on computers than on mobile devices, including USB ports, an Ethernet port, and even a serial port. Apple never intended for all of these to make it into the final product, of course?our source said that because this was a development prototype, ports like Ethernet and serial were included simply to make working on the device easier. Still, "at that early date no one knew what [the final device] would be," the source emphasized, highlighting the constantly changing nature of Apple's development process.

The engineering team was impressed that they were essentially running Mac OS X on a machine of that size. In only two years, this device would be refined and become the iPhone we all know and love, making its first appearence at Macworld 2007.

It?s funny to think that from this device, and others like it, no doubt, has come most if not all of Apple?s current success. Years from now, we?ll undoubtedly see more such prototypes for devices that we haven?t even seen yet.

Source: Ars Technica. Image: Ars Technica



Source: http://feedproxy.google.com/~r/TheIphoneBlog/~3/hR2fxLAU9to/story01.htm

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Do Paid Search Ads Work?

Google company headquarters in New York Google company headquarters in New York

Photo by Andrew Kelly/Reuters

Before you read the rest of this article, go to Google and try searching for ?Amazon.? You?ll probably notice that the top two listings are both for Amazon?s website, with the first appearing on a light beige background. If you click on the first?a paid search ad?Amazon will pay Google for attracting your business. If you click on the second, Amazon gets your business but Google gets nothing. Try ?Macys,? ?Walgreens,? and ?Sports Authority??you?ll see the same thing.

If you search for eBay, though, you?ll find only a single listing?an unpaid one. Odds are, after marketers at Amazon, Walgreens, and elsewhere catch wind of a preliminary study released on Friday, their search listings will start to look a lot more like eBay?s. The study?by eBay Research Labs economists Thomas Blake, Chris Noskos, and Steve Tadelis?analyzed eBay sales after shutting down purchases of search ads on Google and elsewhere, while maintaining a control set of regions where search ads continued unchanged. Their findings suggest that many paid ads generate virtually no increase in sales, and even for ones that do, the sales benefits are far eclipsed by the cost of the ads themselves.

Companies spend enormous sums on marketing their products. Yet it?s notoriously difficult to measure the impact of ad expenditures. Companies advertise heavily at times when they hope to sell a lot?like Christmas Eve and Boxing Day?and in areas where they expect to see their sales grow. So a na?ve examination of the relationship between ad expenditures and revenues will of course find they move in sync, even if customers don?t pay the ads any mind.

Advertising has also traditionally produced a lot of waste?I see ads for Brioni suits when I open up the morning paper, even though the last time I wore a suit was on my wedding day. The study?s authors quote 19th-century retailer John Wannamaker: ?I know half the money I spend on advertising is wasted, but I can never find out which half.?

The Internet promised to change all that. Google, Yahoo, Bing, and others gave sellers the opportunity to target their pitches to customers who were plausibly interested in their products. That?s why paid ads for Amazon come up in response to a search for books but not life insurance. Further aligning the interests of companies and consumers, advertisers only get charged for paid search listings that actually get clicked on, ensuring that they pay for attracting genuinely interested customers.

But what do companies actually get for the billions they now spend on search marketing? The eBay team began by examining whether there?s any benefit to buying search ads that contain the word ?ebay.? In these cases, it?s possible that in the absence of paid listings, customers would simply click on the unpaid?or ?natural??listing, which would appear at the top of the search anyway. So in March 2012, eBay conducted a controlled trial to see what would happen if they shut off this ?branded keyword advertising? by halting their purchases of search ads containing the word ?ebay? on Microsoft and Yahoo search engines, while continuing to purchase search ads on Google as a control. There was no change in eBay sales via Yahoo and Bing, relative to those that came through Google?consumers simply substituted clicks on the unpaid search listing for the now-absent paid ones.

Encouraged by these findings, eBay management agreed to run a controlled experiment in which they shut off all Google search ads in a third of the country, while continuing to buy ads everywhere else. In contrast to branded keywords?where it?s inevitable that the company will end up as one of the top unpaid listings?there?s a good chance that if you try searching on ?used les paul guitar,? a guitar reseller will appear ahead of eBay?s search listing. So in order to drive a customer to eBay for his guitar purchase rather than, say, to Guitar Center, it might be worth the cost of placing a carefully targeted ad.

But in aggregate, that?s not what the eBay team found?overall, there was no appreciable decline in sales of eBay listings in the part of the country where Google ad purchases were shut off. People who thought to buy guitars via eBay were finding their way to the site anyway, either by clicking on natural listings or by going directly to eBay?s site without using a search engine at all. Search ads did generate a modest increase in the likelihood that Internet surfers with little recent history of eBay transactions would end up making purchases on eBay. So paid search ads serve an informational function, letting a sliver of potential eBay customers know that they?re in the guitar business. But by the time you get to customers who have had three prior eBay transactions in the last year, the effect of paid search on sales drops almost to zero. Overall, paid search turns out to be a very expensive way of attracting new business: The study?s authors estimate that, at least in the short-run, paid ads generate only about 25 cents in extra revenues for each dollar of ad expenditures. (For branded keyword searches, the additional revenues are close to zero.)

People buying search ads aren?t idiots?they?ve looked at the correlation between keyword purchases and subsequent sales and no doubt found it to be strong. But this study suggests that marketing departments should be more careful in confusing causation and correlation in assessing the returns to their ad expenditures, to avoid the equivalent of concluding that marketing works because you advertise and sell a lot in December.

The study?s authors note that paid search may be more profitable for other companies than it?s been for eBay. For example, as Stop & Shop tries to get a foothold in the crowded New York online grocery marketplace, they might sensibly buy some ads to compete with FreshDirect. Paid search may also be worth it for smaller companies that lack the name recognition and high Google page rank that make paid searches less valuable for the eBays and Amazons of the world?some of Google?s own research indicates that this is likely the case. Caveats aside, eBay?s experiences suggest that all companies should look carefully at how much bang they?re getting for their search marketing dollars.

The larger lesson from eBay?s experiment is about the importance of questioning conventional marketing wisdom. As much as the Internet has given companies opportunities to target their ads, it?s also given them a ready testing ground to experiment with different business practices to see what really works.

Source: http://feeds.slate.com/click.phdo?i=2427af1380414a760eee419b894f46cf

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Cloud-computing platform for robots launched

Mar. 11, 2013 ? Researchers of five European universities have developed a cloud-computing platform for robots. The platform allows robots connected to the Internet to directly access the powerful computational, storage, and communications infrastructure of modern data centers -- the giant server farms behind the likes of Google, Facebook, and Amazon -- for robotics tasks and robot learning.

With the development of the RoboEarth Cloud Engine the team continues their work towards creating an Internet for robots. The new platform extends earlier work on allowing robots to share knowledge with other robots via a WWW-style database, greatly speeding up robot learning and adaptation in complex tasks.

More intelligent robots

The developed Platform as a Service (PaaS) for robots allows to perform complex functions like mapping, navigation, or processing of human voice commands in the cloud, at a fraction of the time required by robots' on-board computers. By making enterprise-scale computing infrastructure available to any robot with a wireless connection, the researchers believe that the new computing platform will help pave the way towards lighter, cheaper, more intelligent robots.

"The RoboEarth Cloud Engine is particularly useful for mobile robots, such as drones or autonomous cars, which require lots of computation for navigation. It also offers significant benefits for robot co-workers, such as factory robots working alongside humans, which require large knowledge databases, and for the deployment of robot teams." says Mohanarajah Gajamohan, researcher at the Swiss Federal Institute of Technology (ETH Zurich) and Technical Lead of the project.

"On-board computation reduces mobility and increases cost.," says Dr. Heico Sandee, RoboEarth's Program Manager at Eindhoven University of Technology in the Netherlands, "With the rapid increase in wireless data rates caused by the booming demand of mobile communications devices, more and more of a robot's computational tasks can be moved into the cloud."

Impact on jobs

While high-tech companies that heavily rely on data centers have been criticized for creating fewer jobs than traditional companies (e.g., Google or Facebook employ less than half the number of workers of General Electric or Hewlett-Packard per dollar in revenue), the researchers don't believe that this new robotics platform should be cause for alarm. According to a recent study by the International Federation of Robotics and Metra Martech entitled "Positive Impact of Industrial Robots on Employment," robots don't kill jobs but rather tend to lead to an overall growth in jobs.

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The above story is reprinted from materials provided by ETH Z?rich, via AlphaGalileo.

Note: Materials may be edited for content and length. For further information, please contact the source cited above.


Journal Reference:

  1. Dominique Hunziker, Mohanarajah Gajamohan, Markus Waibel, and Raffaello D?Andrea. Rapyuta: The RoboEarth Cloud Engine. Accepted for publication at the International Conference on Robotics and Automation, 2013

Note: If no author is given, the source is cited instead.

Disclaimer: Views expressed in this article do not necessarily reflect those of ScienceDaily or its staff.

Source: http://feeds.sciencedaily.com/~r/sciencedaily/computers_math/information_technology/~3/MysNo8UtL34/130311091123.htm

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Sunday, March 3, 2013

Who will take on job of fixing Detroit's finances?

DETROIT (AP) ? It appears the appointment of an emergency manager to take over Detroit's failing finances is all but a done deal. But one question remains: Who will get the difficult, thankless job?

Gov. Rick Snyder is being coy about his selection, saying only the person is "top notch." Michigan's Emergency Loan Board will do the official hiring of the candidate, who will provide state oversight on spending and restructuring.

Whoever is chosen, he or she will not only have to tackle the city's massive deficits and debt but also succeed in pulling Detroit out of a fiscal tailspin so steep that it's had to borrow millions of dollars just to pay its bills and city workers' salaries.

"This will take somebody who has very deep and strong financial expertise and very deep and strong political and personal capabilities," said Timothy Horner, a partner in the Warner Norcross & Judd law firm. Horner, whose firm has been closely following Detroit's fiscal struggles because it represents businesses and creditors, told The Associated Press on Friday that the emergency manager job is "a very difficult assignment."

An appointment is unlikely to occur before Detroit Mayor Dave Bing has a chance to appeal Snyder's determination Friday that the city is in a financial emergency. The 10-day appeal period will be followed by a March 12 hearing. It's then that Snyder can change his mind or reaffirm his position and move forward with an emergency manager appointment.

Bing said Friday that doesn't agree with Snyder's determination and that he is looking into the city's options.

Emergency managers have the power under state law to develop financial plans, renegotiate labor contracts, revise and approve budgets to help control spending, sell off city assets not restricted by charter and suspend the salaries of elected officials.

Given the makeup of Detroit ? more than 80 percent of the 700,000 residents are black ? the emergency manager's job would be easier if that person is black, according to Bill Brandt, chief executive of Development Specialists, Inc., a national turnaround firm.

"If he's even toying with the idea of putting a white fella in charge in a city that's 80 percent black it will be seen as more of this plantation mentality," Brandt said of Snyder.

Detroit and its mostly white suburbs have shared an often-strained relationship for decades.

"You need to get a buy-in from the large population and the way is to get a spirited intellectually bright African American with a great deal of political chops," Brandt added.

Among the issues needing immediate attention, is Detroit's massive health care costs and unfunded pension benefits to retirees.

Detroit's sinking population ? a quarter-million people left between 2000 and 2010 ? and shrinking tax base will have to fund its legacy liabilities, Horner said.

"Over many years, the city made many promises to employees and workers and incurred debt based upon a city that was much larger," he said, noting the emergency manager will first need to address "short-term liquidity issues" while handling "long-term legacy liabilities."

Horner also pointed out the manager would need to have experience with bankruptcies.

"If the emergency manager is not able to restructure, we will end up with Chapter 9," he said.

But bankruptcy can be avoided if everyone comes to the negotiating table, said William M. Dolan, a partner in the Brown Rudnick international law firm.

Providence, R.I., had a $110 million structural deficit, $1 billion in unfunded health care and an $800 million unfunded pension. Dolan represented the city last year in negotiations with its active unions and retirees over concessions to address legacy liabilities.

Both sides negotiated everything down and converted health care coverage to Medicare from private plans.

"When you go into bankruptcy your pension is gone. It's gone," Dolan said.

But for residents, the appointment of an emergency manager runs deeper than ledger sheets and balance books.

"You are telling the people of Detroit that they are too stupid to manage their own affairs, and that's an insult," said Oliver Cole, a photography studio owner in the city and president of a 900-family neighborhood association on the northwest side.

"We want the city of Detroit to function," the 62-year-old added. "We want it to be a great city, have police, fire, good EMS, trash pickup and parks maintained.

"The emergency manager gives people the opinion he can do anything. That is tantamount to another mayor and that's why I disagree. You have supplanted the will of the people to elect their leader. Now you say 'your voice doesn't count.' "

Source: http://news.yahoo.com/job-fixing-detroits-finances-175949847.html

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