The Pros and Cons of Being an Embedded Employee | Brandware ...

Last September, shortly after my one-year anniversary at Brandware, I was selected to work client-side at Porsche Cars North America. Since then, I?ve been treated like a PCNA employee?equipped with new business cards, company laptop, company ID and only visiting Brandware once a week for our Tuesday staff meetings.

Beyond the obvious differences (gone are the days of jeans and ?Summer Fridays,? sigh), I?ve learned a lot about my client, the client/agency dynamic and even myself. But rather than blabbing on with my own self-realizations, I?ll share the good, the bad and the ugly of being stationed client-side.

The Good

• Relationships. Being embedded at the client?s office?allows you to see both sides clearly. Having close connections with each and every team member at both the client AND the agency allows for a broad understanding of how teams work, who is responsible for what and where everyone?s strengths lie.
• Technical knowledge. It?s not the easiest task to memorize the internal code names for each of the 25+ variants of the Porsche 911. But when you sit in an?office full of product specialists and gear heads,?the numbers 997, 991 and 981 flow off your lips naturally.
• Instant feedback. Sometimes, it?s just easier for a client to review a press release or a media plan if I print it out and set it on their desk. No more worries that my emails got stuck in the Spam filter or lie buried behind 1239 unread items.
• Fast rate of absorption. Corporate life means many meetings ? but being onsite and participating is so much more valuable than getting a phone recap or PowerPoint deck after the fact.? If you?re embedded, you?re now your agency?s first line of real-time information (and? that ultimately saves time and money for both client and agency!)

The Bad

• Variety. Brandware is fortunate to have a bunch of cool clients in very cool arenas?everything from automotive, motorcycles and healthcare technology to tourism and fast food. Don?t get me wrong? I love the Porsche brand and enjoy being a ?car girl? ?but I do occasionally miss the exposure to different categories and the variety that agency life brings.
• Multiple Bosses. Working for the client and the agency simultaneously can be stressful. The client?s needs come first, but I must remember to be conscientious of all the parties who manage my projects.

The Ugly

• Let?s face it. There?s nothing ugly about working for a badass PR agency and one of the world?s greatest automotive brands at the same time. My advice to others who find themselves in this situation: enjoy it! It?s a unique and important experience, and you?ll grow professionally and personally from rising to the challenge.

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Tagged client-side, corporate, embedded, porsche, pr, public relations

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Today's news: ACA Prevention Fund, Olympian fitness app, vegan ...

Vehicle design decreases roadway accidents; competitors join hands to combat Autism; media to blame for Obama?s failure to sell the ACA to the public; scientists create healthiest meal ever. These stories and more topping public health headlines today, Wednesday, June 20, 2012.

Governing ? Report: ACA Prevention Fund at Work in State and Local Public Health
A mere 3 percent of U.S. health-care spending is invested in preventing health problems, although 75 percent of the nation?s health-care costs are related to preventable conditions, according to a new report released Wednesday by the American Public Health Association (APHA). But plans are in motion to reverse that trend. A key component of the Affordable Care Act (ACA), and thus a program whose future is in limbo until the Supreme Court rules on the law, is the Prevention and Public Health Fund, a funding stream that is slated to pump billions of dollars into federal, state and local prevention effort

NHTSA ? New NHTSA Study Shows Improved Vehicle Design Contributing to Historic Decline in Roadway Deaths and Injuries
The U.S. Department of Transportation?s National Highway Traffic Safety Administration (NHTSA) today announced that better-designed, safer vehicles have contributed to an overall decline in crashes, deaths and injuries on U.S. roadways. In a new report issued today, the agency?s analysis of police-reported crash data estimates that design improvements between Model Year 2000 and Model Year 2008 cars helped save 2,000 lives and prevented one million occupant injuries in the 2008 calendar year alone.??Between better safety practices developed at the Department of Transportation and improved designs by automakers, we are making real progress protecting drivers and passengers nationwide,? said U.S. Transportation Secretary Ray LaHood. ?We celebrate the historic decline in deaths and injuries on our roads as we remain laser-focused on continuing to improve safety.?

New York Times ? Competitors Form Partnership to Develop Autism Drugs
Two of the front-runners in the race to develop drugs to treat mental retardation and autism are joining forces, hoping to save money and get to the market sooner.?A deal, expected to be announced on Tuesday, will pool the resources of Roche, the Swiss pharmaceutical giant, and Seaside Therapeutics, a private 30-employee company based in Cambridge, Mass. There is rising excitement that drugs might be able to relieve some of the behavioral problems associated with autism and in particular a cause of autism and mental retardation known as fragile X syndrome. About 100,000 Americans have fragile X syndrome.

New York Times ? Facebook launches free fitness app with U.S. Olympians Summer Sanders, Kevin Durant,?Alex Morgan and Michael Johnson
Want to get fit? It helps to have an Olympic athlete as a friend. Healthy Share, a free fitness tool from GE and Facebook, taps four Olympians, including 2012 hopefuls Kevin Durant (men?s basketball) and Alex Morgan (women?s soccer), plus gold medalists Michael Johnson (men?s track & field) and Summer Sanders (women?s swimming), to challenge folks of all fitness levels with Summer Games-styled sweat sessions. Facebook users can begin the GE Olympic Games challenge by joining HealthyShare and taking each athlete?s guidelines to getting off the couch.

Wall Street Journal ? Band-Aids for the Health Law
House officials say they are confident the Supreme Court will uphold the health-care law, but they also are preparing for a range of outcomes, including pressing ahead with what remains of the law if the court strikes down only part of it. Republicans, meanwhile, are preparing a two-step approach if the court doesn?t void the entire law: A quick vote in the House to repeal any parts of it that remain, which would be unlikely to get approval in the Democrat-controlled Senate, and then a push for a series of small changes to health-care policy.

Daily Meal ? Healthiest meal ever: After editing thousands of claims, scientists serve up a superdish
Food researchers pored over some 4,000 health claims used by manufacturers and supermarkets to tempt shoppers into buying their products. These were whittled down to only 222 that were judged to have basis in scientific fact ? and from those they have concocted a menu that is being hailed as the healthiest ever. It includes a series of superfoods that can provide you not only with a filling main meal but also plenty of extra snacks and treats with equal health- promoting benefits.

Kaiser Health News ? What?s At Stake For Women If SCOTUS Overturns The Health Law
A provision in the 2010 health care law requiring contraceptive coverage for women without copays has gotten most of the press. But much more is at stake for women if the Supreme Court overturns the health care law. Starting in 2014, the law bars insurance practices such as charging women higher premiums than men, or denying coverage for pre-existing conditions that could include pregnancy, a Caesarean-section birth or a sexual or a domestic violence assault.

NPR ? Shocker: Doctors Work When They?re Sick
How do doctors work around so many ill people without getting sick? Well, they don?t.?Even if they scrub their hands like crazy, which certainly helps, they succumb to germs every once in a while, just like the rest of us. And also like lots of the rest of us, they?ll go to work sick, a survey of medical residents finds.

New York Times ? Can Athletes Perform Well on a Vegan Diet?
With the publication this month of ?Eat and Run: My Unlikely Journey to Ultramarathon Greatness? by the vegan distance runner Scott Jurek, vegan diets have become a wildly popular topic on running-related Web sites. But is going totally meatless and, as in Mr. Jurek?s case, dairy-free advisable for other serious athletes, or for the rest of us who just want to be healthy and fit?

NPR ? How Opponents Won The Health Care Messaging War
OK, so it?s not exactly news that the Obama administration hasn?t done the best job in the world selling the Affordable Care Act to the American public. But now the Pew Research Center?s Project for Excellence in Journalism has some statistics to demonstrate just how sorry that job has been. And it suggests that the media gets at least some of the blame. It seems that during the pivotal period during which the legislation was being crafted (and the public was forming an opinion), from June 1, 2009, through March 31, 2010, nearly half the media coverage (49 percent) ?focused on politics and strategy as well as the legislative process.? How much focused on what the measure would actually do? Just 23 percent.

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Ikea's Uppleva TV hits European shelves with tiny, 8GB DVR add-on

If you're US-based, you'll still have to wait till 2013 to get your hands on a TV you can assemble with an Allen wrench. Our friends across the Atlantic on the other hand, can already snatch up a particleboard package that combines a display and TV bench. The Uppleva first went on sale in Ikea's Stockholm flagship store last week, with it's Berlin Lichtenberg shop and select others across Europe to begin selling the home theater device on July 2nd. Those eager to score one were also treated to a bit of a surprise, when the furniture company listed an 8GB USB drive (which you can see in the image after the break) as an accessory that will enable limited DVR functionality -- including the rewinding and pausing of live TV. The only bad news? According to a review by Swedish site M3 the display isn't exactly up to videophile standards and the smart TV interface is about as responsive as one of those tasty meatballs Ikea serves in its stores. Now you'll just have to have patience... or, decide that the couch, chair, desk, bookcase and dresser you already own is enough medium-density fiberboard for your tiny apartment.

Continue reading Ikea's Uppleva TV hits European shelves with tiny, 8GB DVR add-on

Ikea's Uppleva TV hits European shelves with tiny, 8GB DVR add-on originally appeared on Engadget on Tue, 19 Jun 2012 22:19:00 EDT. Please see our terms for use of feeds.

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Writing Help That Comes From Your Inner Self | Linksparadise ...

Writing help is all round you. You can find publications, techniques, and items to give you composing help. And all of this is valuable. But the most precious composing help you can get is the composing help you give yourself.

Your brain is your most mighty composing helper. More expressly, your mind?s proficiency to visualize is your most mighty helper.

You have an alternative about where you put your mind?s focus. You can either believe about how strong your composing route will be or you can believe about the achievement you want.

If you?re concentrated on the detail that you?re not composing, on the detail that you?re not trading, you are giving your brain images of failure. And you?ll proceed accordingly. You?ll find apologizes not to write. You?ll get diverted from your path.

But if your brain is topped up with pictures of achievement, you?ll routinely start taking achievement actions. You?ll compose daily. You?ll eagerly submit your work. You?ll discover and take courses.

Do you glimpse how this works?

Here are four procedures of visualizing composing success:

1. Take not less than five minutes a day to rest and visualize with your eyes closed. The best times of day are right after you awaken up in the forenoon and just before bedtime. This is when your brain is the most calm and the most receptive to suggestion.

Find a calm place. Sit or recline (sit if you believe you might drop slumbering if you lie down), and close your eyes. Now aim on your breathing?on the deep inhale into your abdomen and on the deep exhale. Count rearwards from 10 to 1, one full wind per count.

Now decorate an image in your brain of what you desire your achievement to gaze like. Focus on the details. You can use one or all of your senses to manage this.

You can just glimpse what you want. Picture your publication, for demonstration, on the New York Time?s Bestseller?s List.

You can seem or stink what you want. Feel the slick cover of your freshly released novel.

You can discover it. Listen to the accolades you?re obtaining for your writing.

You can flavor it. Imagine the nourishment at a banquet granted in your respect when you win an accolade for your writing.

Use all your senses if likely, but if one is more powerful than other ones, that?s okay. Focus on that one.

Stay with the likeness as long as you can, then let it fade away. Breathe calmly for a couple of instants and open your eyes.

2. Use daydreaming visualization.

When you?re going by car, managing bowls or other housework, strolling or managing other exercise?any time your brain rambles, get it to ramble to composing achievement you want.

We all have an inclination to let our ideas ramble to the contradictory stuff in our lives. Like I said, we worry. We obsess. We masticate on our problems.

Spend your time considering about being thriving rather than of expending your time being concerned or obsessing over things you don?t desire in your life.

3. Write the article of your success.

Write out a comprehensive article of the achievement you want. Write it in either third or first person. Tell a convincing article of how you went from where you are to where you desire to be. Describe your triumphs. Describe your success. When you?re completed, hold the article handy so you can read it often.

4. Read about other people?s successes. (This is a slovenly, and joy, way to visualize). Read biographies and hear to meetings of persons who have accomplished what you desire to accomplish in your life.

When you perform visualization in any of these modes, you?ll be giving yourself what you require to succeed. You?ll be giving yourself mighty composing help.

This article is written by Ashly who is expert in Essay Writing and best in Writing Custom Essays.

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VOLLEYBALL: UST hires Noble as volleyball coach

The University of St. Thomas announced Tulane University assistant coach Kallie Noble has been selected to lead its volleyball team, a roster which will include Bellaire graduate Reagan Creely this fall.

Noble served as assistant coach and recruiting coordinator during the last three seasons at Tulane, contributing to an NCAA Tournament berth in 2009. Her coaching career includes stops at Lincoln Memorial University in Tennessee and the University of New Orleans.

?Coach Noble was the person I wanted to lead this program from the moment we spoke,? UST Director of Athletics Todd Smith said. ?Her experience and volleyball background has prepared her well for this position. Our volleyball team has been extremely successful, and I believe Coach Noble will build on that success. She will fit in very well with our athletic department and the UST community.?

Noble follows former Lady Celts coach and current Houston Baptist University coach Trent Herman, who led the team to a school-record 24 victories and the NAIA Tournament in 2010, among other achievements.

?I am very excited to be joining the St. Thomas family,? Noble said.??I would like to thank President Robert Ivany and Athletic Director Todd Smith for giving me the opportunity to start my head coaching career.?I am looking forward to leading a great group of girls at an elite institution.?

The Lady Celts? latest recruiting class was headlined by Creely, who concluded an excellent three-year varsity career at Bellaire last season. The team captain and setter, Creely was a two-time all-district selection and led the team to District 20-5A and bi-district titles as a senior.

UST played its first season in the Red River Conference last year, receiving 242 kills from junior Stephanie Biediger, a Second Baptist School graduate.

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Be Your Best Using These Self Improvement Tips | Sharing Reviews ...

The work of personal development might be hard to start off. There are so many stuff that make us who our company is, that it must be frustrating to find out how to begin. These report can provide you with some ideas that will help you get yourself started on the path of the personal development trip. Within the beneath post, you?ll uncover some superb ideas to employ to assist you get to good results.

Use the standard principles that you have discovered. Every individual has morals that provide their central sense of personal. In case you have this rooted inside a great groundwork, your self-esteem may benefit tremendously for this reason. Additionally, it shows to other people an amazing uniformity. This really is an attribute that other folks will discover desirable.

Usually do not be anxious! Once you be concerned, you happen to be thinking about an awful circumstance on your own which has not really come to successfully pass, and in all probability never will. As an alternative to stressing, consider the most awful point which could occur and make up a program that you can dedicated to motion if that occurs. This will make you really feel ready for the worst while still being capable to target the very best stuff in your own life.

Determine what is important most to you, and place all of your current electricity to those activities. The important thing to obtaining interior tranquility is understanding what definitely concerns and locating the good in doing what you possess.

Try not to consider your self as well very seriously. Although we don?t think about it each day, our company is tiny pieces of an enormous universe. People who have various experience and different points of views are loaded with information you might not have. Understand just as much as you are able to from every person you satisfy. Getting an wide open mind to new situations will highlight exactly how much far more you should know.

You must surrounds oneself with people who reveal exactly the same values as you may. This will likely create a strengthening setting for meeting your objectives plus allow you to prevent individuals who will give you lower with continual critique.

Know that a person you are now could be not the individual you wish to be. You need to understand and take hold of this in order to move forward. Without having a clear comprehension of specifically where you should go, the whole process of reaching your individual advancement targets will probably be lengthy and annoying.

Start seeing the kind of person you truly are as an alternative to your superficial looks. You don?t must use the most up-to-date clothing or perhaps be the latest. However, the character you enhance could be the something you are ultimately judged on. Try to enhance yourself in the inside instead of the outside the house.

Produce a created pep speak yourself. Maintain a list of your great attributes inside your pocket. Maintain this credit card together with you, and read via it if you truly feel your self-confidence flagging. Better yet, record your qualities on video or sound and listen to many times, it. This might audio absurd however it helps.

Make use of primary principles to assist you as you may set out to take action. Everybody has morals that offer their primary experience of personal. When you have an effective foundation to guard them on (and you will), yourself esteem will benefit from adherence to your central concepts. Better yet, this process encourages regularity, which is an excellent character feature to keep up.

As a way to develop as a person, you should give your life path. Long-term targets certainly are an incredible factor to obtain and can easily make a huge difference with your perspective.

Have you been considering improving your existence using different self improvement methods? You may become successful with this particular by being aware what strategies will and definately will not job. Utilize this guidance to succeed with your personal development experience.

There is more content available about elevator shoes read Minta P. Diestel?s site there?s plenty of points not detailed in this article, take a look at Author?s blog to locate more.

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